PR, or to give it its full title Public Relations, is a huge field and one that is often misunderstood. PR is about more than just giving a client some ‘spin’ or like Max Clifford, controlling how clients are portrayed. PR is also not about marketing. It is more about controlling information about a client or company. So that information could be about its activities, whether or not it is financially solid, whether it is looking to take over other companies etc.
PR can be essential in times of crises. If something bad happens, then ti is up to PR executives to limit the amount of bad information that is conveyed about the client, which in these internet days can be very difficult indeed.
But it is a dynamic world and one that can be very interesting, since there are lots of different companies and celebrity clients who all make use of PR executives and if you are lucky enough to secure a job with a PR agency or company, then you may find that each day is different and there is real excitement in your job.
If you land a position in PR the world is really your oyster and the financial rewards are generally very good, but it can be a hard and competitive world, so you may want to check out a few agencies before you commit to PR as a career. If it is something that you are interested in, then talk to a few companies first or try a recruitment agency to see if they can place you in a PR agency on whatever level, just to give you a flavour of what the work is like: it is an area that you will probably either love or hate, so this way you get to see what the atmosphere is like, with no firm commitment.
